Traditional online surveys are designed to collect quantitative data via desktop and are not mobile native. Video is today’s used format for communication as it offers users flexibility, strong engagement and better communication.
Yelloh is a video survey software to help companies conduct qualitative research and feedback in an easy, fast and affordable manner. With similar functionality to online surveys today, companies benefit from the flexibility and comfort of an online survey, yet the quality of an in-person interview. By collecting qualitative feedback, companies have the ability to develop and adjust their product and business strategies based on valid consumer insights.