Online shopping rewards card. Bonusway (ex-Ostohyvitys) is like a rewards card for online shopping. Instead of going directly to an online shop, our users access retailers’ websites via links at our site. When a user makes a purchase, the retailer pays us a commission and we, in turn, pay the user some money back from his or her purchase in the form of cashback. We have already generated millions of euros in additional sales for our 400 merchant partners in Finland alone.