(Ex-Liisa Monitoring & Eklinda)
Reach.ly is a service focused on the hotel industry – a unique direct marketing tool that hotels can use to identify potential guests in real time and communicate with them one-to-one. We know that excellent hospitality is the key to success in the hotel business and we enable that hospitality to start even before the consumer has booked. Reach.ly enables hotels to send potential guests a greeting, perhaps some advice about the city, as well as a targeted offer that can fill a hotel room without going through a booking agency.
Reach.ly is pioneering real-time text mining and filtering for social media such as Twitter. With 200 million tweets being sent daily, clearly most businesses have no chance of identifying marketing opportunities among the deluge of information on Twitter. The complex algorithms we have developed enable us to filter this stream and produce a neatly packaged and manageable number of tweets from consumers specifically expressing an interest in traveling to a specific city. Hotels can communicate immediately using the reach.ly interface.