Wishop Live Wishes: from idea to purchase. Wishop is a wishlist application and response advertising solution allowing merchants to easily reach an audience in social networks through showing their adds in response to wishes expressed. Such response model translates into highly qualified leads and nearly absolute targeting since ads are only shown to people who have openly shown their interest in item/service advertised. The wishlist application itself is a fun thing featuring sharing and commenting, ranks and game mechanisms. Wishop is a social commerce and online services project, uniting the two into a system providing value to all parties involved.