Michiel Maandag is the founder of monday brand advisory, an independent brand advisory firm helping clients to build category-dominating brands. We work as an advisor to supercharge brands. In all we do we mix strategic thinking with pragmatic doing. Michiel is an international brand professional with a diverse background. He gained extensive brand and product marketing experience in various leadership roles at Nokia in Finland and the USA, as well as working with startups all around the world.
Prior joining Nokia, Michiel was a consultant in the Netherlands and worked with many international clients. Trying to understand how consumers’ “brand brains” work and how to influence their decisions is something Michiel is extremely passionate about. He believes that brand focus and flawless execution are the ingredients for category-dominating brands.Michiel is Dutch, has lived and worked in The Netherlands, the USA and Finland. He loves photography, and indeed his last name does translate to Monday in English.