Startup Sauna is an accelerator for top-notch tech teams focusing on finding the right product-market fit and go-to-market strategy.

We take no equity and our program is free. Teams can select from a grant of 1000€ or free accommodation during the program.

We've been around since 2010 and are the leading accelerator in the Nordics, Baltics, Eastern Europe and Russia.

Startup Sauna Fall 2016


Application Period

a) Local events

Startup Sauna local events are free one-day coaching events held in 20 cities twice a year to screen the most promising startups to our program.

During the event, startups get feedback on their pitch and have a chance to get 1on1 coaching from serial entrepreneurs, angel investors and VCs.

From each city, 3 Top Performers go through to the next, and final, round in the application process.

b) Open application

Open worldwide, to those who can’t make it to an event.


Team Selection

Top performers from both local events and the open application get a final assignment to fill out. You will be contacted for an interview if needed.

We’re looking for

  • A team that can execute (i.e. why is your team the best to tackle this problem)
  • Scalable business idea
  • Working prototype or already launched product


Demo Day

The program ends on Demo Day, where startups will be pitch to investors and media. Fall 2016 Demo Day will be held at Slush.


Berlin+London / Silicon Valley

Selected teams will have a chance to participate in our Berlin+London trip after the program. We take our A-round alumni for a similar trip to Silicon Valley.

During the trip, we’ll meet angel investors and VCs, visit startups and get to know their respective startup ecosystems.



All teams from both the spring and fall batch have free access to Slush, will get a stand during the conference, and have a chance to apply for the Slush 100 pitching competition.



Intensive, full-time 5-week accelerator program held at the Startup Sauna co-working space in Helsinki, Finland.

Themes of the program include finding focus, understanding your customers, finding the right product-market fit and go-to-market strategy, HR/team, legal and fundraising, to name a few.

70+ serial entrepreneurs, angel investors and VCs are coaching during the program, so you’ll get to have dozens of investor meetings and 1on1 sessions with people who’ve actually built companies from ground up.